What Types of Information We Collect
Personal information. The information we collect include your domain name (e.g. whether you logged on from AcuamarkDx.com or google.com), referral data (e.g., we record the address of the last URL you visited prior to clicking through to the AcuamarkDx.com website), and browser and platform type (e.g., a mozilla browser on a PC platform).
Non-personal information. Non-personal information is information that cannot be traced back to a specific individual. For example, we track the number of visitors at its website each day.
How We Use Your Information
We process your personal information for the following reasons:
- to improve the overall quality of the online experience;
- to customize the information AcuamarkDx delivers to you;
- to count, track, and aggregate your activity into our analysis of general traffic flows at our sites (e.g. tracking where traffic comes from, how traffic flows within the google.com properties, etc.).
Share Your Information
Your personal information may be shared with certain members of our staff, as well as external consultants. We may also share your personal information with third party service providers which process your information on our behalf; however, such service providers will be contractually bound to keep your personal data confidential and appropriately secure.
We will be permitted to share your personal information with government authorities and law enforcement, if we are required to do so by law.
We may merge information about you into group data, which may then be shared on an aggregated basis with our clients and/or advertisers; however, your identity or personal information will not be disclosed without your permission.
Other than as stated above, we will always ask your approval before providing your personal information to anyone else.
How Long We Retain Your Information
We will retain your information as needed to fulfill legitimate business purposes in accordance with our internal retention policy and applicable laws and regulations.
If you registered to certain services offered by AcuamarkDx, we may keep your personal information as long as you don’t unsubscribe to these services.
How We Handle Children’s Information
We do not knowingly collect personal information from children under the age of 16 without consent from their parent or guardian. If you are a parent or guardian and are concerned about our collection of your child’s personal information, please contact us.
You may ask us for the following: (i) a copy of your information, (ii) to correct your information, (iii) erase or restrict its processing, and (iv) transfer some of your personal information to other organizations. You may also object our processing of your personal information.